If you don’t, someone else will.
For large companies, innovation could be as simple as collecting and evaluating ideas from all aspects of the organization (front-line to executives), or organizing an online hackathon based on the needs of your organization or your clients.
For SME’s, it can mean doing contract research with a team at a university that can help develop a prototype or improve upon an existing prototype…while utilizing additional funding or tax credits available to you.
For governments, it means running experiments on new initiatives that could have a positive impact on your community. It could be something as simple as a weekly “Open Coffee Club” or a community hackathon to solve pressing issues.